{"id":11957,"date":"2015-10-07T11:07:47","date_gmt":"2015-10-07T09:07:47","guid":{"rendered":"http:\/\/test.theeatculture.com\/en\/?p=11957"},"modified":"2015-10-07T11:18:15","modified_gmt":"2015-10-07T09:18:15","slug":"cersaie-2015-the-bathroom-according-to-ideagroup","status":"publish","type":"post","link":"https:\/\/test.theeatculture.com\/en\/cersaie-2015-the-bathroom-according-to-ideagroup\/","title":{"rendered":"CERSAIE 2015: THE BATHROOM ACCORDING TO IDEAGROUP"},"content":{"rendered":"<p>It happens all the times. You go to a fair, and when you come back, you are so full of news and ideas that you would like to rearrange your house from scratch. This can be good or bad, and that\u2019s what happened to me and Kristel last week after our visit to Cersaie and, in particular, after the blog tour at the booth of\u00a0<a href=\"http:\/\/www.ideagroup.it\" target=\"_blank\">Ideagroup<\/a>. More than a blog tour, it was a journey. A journey that went through shapes, materials and sensations, such as touch and scent. A journey that led to the discovery of a new way of conceiving the bathroom, no longer isolated and relegated to itself, but living space able to communicate with the other rooms of the house. The bathroom is no longer just the bathroom, but the place to be perceived by touch, sight and also by smell. Yes, because every environment was presented accompanied by a specific fragrance, created by the Florentine\u00a0<a href=\"http:\/\/www.teatrofragranzeuniche.it\" target=\"_blank\">Teatro<\/a>\u00a0in collaboration with Ideagroup.<\/p>\n<p>The stand, welcoming and refined, was the perfect scene for the presentation of novelties and the most appreciated collections of the company. Like\u00a0<strong>Cubik<\/strong>, a line of bathroom furniture with clean and minimalist lines, highly customizable both in terms of modularity that in choice of materials and finishes, ranging from wood, to the lacquered, until ecomalte and the innovative HPL.<\/p>\n<p><a href=\"http:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_17.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-11958\" src=\"http:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_17.jpg\" alt=\"Idea Group_17\" width=\"850\" height=\"1305\" srcset=\"https:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_17.jpg 850w, https:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_17-195x300.jpg 195w, https:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_17-666x1024.jpg 666w, https:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_17-330x506.jpg 330w, https:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_17-690x1059.jpg 690w, https:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_17-377x580.jpg 377w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_18.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-11960\" src=\"http:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_18.jpg\" alt=\"Idea Group_18\" width=\"850\" height=\"556\" srcset=\"https:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_18.jpg 850w, https:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_18-300x196.jpg 300w, https:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_18-330x215.jpg 330w, https:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_18-690x451.jpg 690w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_16.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-11962\" src=\"http:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_16.jpg\" alt=\"Idea Group_16\" width=\"850\" height=\"558\" srcset=\"https:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_16.jpg 850w, https:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_16-300x196.jpg 300w, https:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_16-330x216.jpg 330w, https:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_16-690x452.jpg 690w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>The laundry room is an area that often tend to overlook the aesthetic point of view, for several reasons. It is a space in which first of all required functionality. Ideagroup has managed to combine aesthetics and functionality in\u00a0<strong>Spazio\u00a0Time<\/strong>, a new line designed for an organized and efficient laundry that does not give up about elegance.<\/p>\n<p><a href=\"http:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_4.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-11964\" src=\"http:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_4.jpg\" alt=\"Idea Group_4\" width=\"850\" height=\"1233\" srcset=\"https:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_4.jpg 850w, https:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_4-206x300.jpg 206w, https:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_4-705x1024.jpg 705w, https:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_4-330x478.jpg 330w, https:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_4-690x1000.jpg 690w, https:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_4-399x580.jpg 399w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_2.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-11966\" src=\"http:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_2.jpg\" alt=\"Idea Group_2\" width=\"850\" height=\"625\" srcset=\"https:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_2.jpg 850w, https:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_2-300x220.jpg 300w, https:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_2-330x242.jpg 330w, https:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_2-690x507.jpg 690w, https:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_2-788x580.jpg 788w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_3.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-11968\" src=\"http:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_3.jpg\" alt=\"Idea Group_3\" width=\"850\" height=\"550\" srcset=\"https:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_3.jpg 850w, https:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_3-300x194.jpg 300w, https:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_3-330x213.jpg 330w, https:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_3-690x446.jpg 690w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Bathroom and dressing room talk to each other thanks to\u00a0<strong>Ny\u00f9<\/strong>, a program that gives continuity of style in these two areas through coordinated elements.<\/p>\n<p><a href=\"http:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_12.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-11970\" src=\"http:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_12.jpg\" alt=\"Idea Group_12\" width=\"850\" height=\"567\" srcset=\"https:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_12.jpg 850w, https:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_12-300x200.jpg 300w, https:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_12-330x220.jpg 330w, https:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_12-296x197.jpg 296w, https:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_12-690x460.jpg 690w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_10.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-11972\" src=\"http:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_10.jpg\" alt=\"Idea Group_10\" width=\"850\" height=\"588\" srcset=\"https:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_10.jpg 850w, https:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_10-300x207.jpg 300w, https:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_10-330x228.jpg 330w, https:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_10-690x477.jpg 690w, https:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_10-838x580.jpg 838w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_11.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-11974\" src=\"http:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_11.jpg\" alt=\"Idea Group_11\" width=\"850\" height=\"1191\" srcset=\"https:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_11.jpg 850w, https:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_11-214x300.jpg 214w, https:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_11-730x1024.jpg 730w, https:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_11-330x462.jpg 330w, https:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_11-690x966.jpg 690w, https:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_11-413x580.jpg 413w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>The last news was\u00a0<strong>Sense<\/strong>, a collection of strong materials suitable for lovers of resistance and functionality. This range is in fact available in Teak or laminate Fenix \u200b\u200bNTM, a highly innovative material, obtained with the help of nanotechnology, which gives the surface an absolute level of appearance, aesthetics and performance.<\/p>\n<p><a href=\"http:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_9.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-11976\" src=\"http:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_9.jpg\" alt=\"Idea Group_9\" width=\"850\" height=\"558\" srcset=\"https:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_9.jpg 850w, https:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_9-300x196.jpg 300w, https:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_9-330x216.jpg 330w, https:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_9-690x452.jpg 690w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_7.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-11978\" src=\"http:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_7.jpg\" alt=\"Idea Group_7\" width=\"850\" height=\"600\" srcset=\"https:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_7.jpg 850w, https:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_7-300x211.jpg 300w, https:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_7-330x232.jpg 330w, https:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_7-690x487.jpg 690w, https:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_7-821x580.jpg 821w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_8.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-11980\" src=\"http:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_8.jpg\" alt=\"Idea Group_8\" width=\"850\" height=\"579\" srcset=\"https:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_8.jpg 850w, https:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_8-300x204.jpg 300w, https:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_8-330x224.jpg 330w, https:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_8-690x470.jpg 690w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>I leave you with another pictures\u00a0from the exhibition (hoping they\u00a0could be a source\u00a0of inspiration)\u00a0and I wish you a good day!<\/p>\n<p><a href=\"http:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_6.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-11984\" src=\"http:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_6.jpg\" alt=\"Idea Group_6\" width=\"850\" height=\"1221\" srcset=\"https:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_6.jpg 850w, https:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_6-208x300.jpg 208w, https:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_6-712x1024.jpg 712w, https:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_6-330x474.jpg 330w, https:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_6-690x991.jpg 690w, https:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_6-403x580.jpg 403w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_13.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-11986\" src=\"http:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_13.jpg\" alt=\"Idea Group_13\" width=\"850\" height=\"600\" srcset=\"https:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_13.jpg 850w, https:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_13-300x211.jpg 300w, https:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_13-330x232.jpg 330w, https:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_13-690x487.jpg 690w, https:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_13-821x580.jpg 821w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_14.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-11988\" src=\"http:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_14.jpg\" alt=\"Idea Group_14\" width=\"850\" height=\"532\" srcset=\"https:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_14.jpg 850w, https:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_14-300x187.jpg 300w, https:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_14-330x206.jpg 330w, https:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_14-690x431.jpg 690w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_15.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-11990\" src=\"http:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_15.jpg\" alt=\"Idea Group_15\" width=\"850\" height=\"555\" srcset=\"https:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_15.jpg 850w, https:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_15-300x195.jpg 300w, https:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_15-330x215.jpg 330w, https:\/\/test.theeatculture.com\/wp-content\/uploads\/2015\/10\/Idea-Group_15-690x450.jpg 690w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/a><\/p>\n<p><em>Photography: Sara Cartelli.<br \/>\n<\/em><em>\u00a9 Immagini The Eat Culture.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It happens all the times. You go to a fair, and when you come back, you are so full of news and ideas that&#8230;<\/p>\n","protected":false},"author":40,"featured_media":11982,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[906],"tags":[986,985,1369,987],"_links":{"self":[{"href":"https:\/\/test.theeatculture.com\/en\/wp-json\/wp\/v2\/posts\/11957"}],"collection":[{"href":"https:\/\/test.theeatculture.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/test.theeatculture.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/test.theeatculture.com\/en\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/test.theeatculture.com\/en\/wp-json\/wp\/v2\/comments?post=11957"}],"version-history":[{"count":4,"href":"https:\/\/test.theeatculture.com\/en\/wp-json\/wp\/v2\/posts\/11957\/revisions"}],"predecessor-version":[{"id":12000,"href":"https:\/\/test.theeatculture.com\/en\/wp-json\/wp\/v2\/posts\/11957\/revisions\/12000"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/test.theeatculture.com\/en\/wp-json\/wp\/v2\/media\/11982"}],"wp:attachment":[{"href":"https:\/\/test.theeatculture.com\/en\/wp-json\/wp\/v2\/media?parent=11957"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/test.theeatculture.com\/en\/wp-json\/wp\/v2\/categories?post=11957"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/test.theeatculture.com\/en\/wp-json\/wp\/v2\/tags?post=11957"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}